OOH may be the oldest form of advertising, but it’s also the most steadfast in an ever changing media landscape. As long as people are driving, they’ll have their eyes on the road and on your ads.
Decline in print media readership.
With information so readily available on smart phones/tablets, the use of print media such as newspapers and magazines has declined as well its number of readers.
Cable TV cord cutting.
Alternative ad free TV options such as Netflix, Hulu, etc have led to many consumers opting out of high priced cable TV networks for cheaper, ad free options.
Ad blocking on mobile devices.
Due to rising privacy concerns, many mobile devices are equipped to block ads for customers.